Generating Measurable Performance
Move beyond CTRs
Our measurement tools not only help you measure the usual CPM and CTRs, but also offer you key brand metrics with third-party authentication. Now you can evaluate and optimize the performance of your mobile ad campaigns as per your evolving marketing goals.
We have also partnered with leading global research agency Millward Brown, which offers an AdIndex Advertising Effectiveness Study that redefines measurability on the mobile platform. You can analyze different brand metrics including brand awareness, brand familiarity, mobile ad awareness, brand favourability, and purchase intent.
For more information on our brand metrics solutions, get in touch with us here.