National – Fortifying its original content, Viu the premium video-on-demand platform by Vuclip has truly pioneered storytelling genre on web. After entertaining the viewers with spellbinding concepts through their commendable series, Viu is all set to spread its wings and foray into the Tamil market from the 24th of July, 2018.
Regional content is on its forefront and most preferred by millennial, aiming to be the leaders in South market the company is focusing on bolstering its library. It aspires to redefine the digital entertainment landscape to create a new wave of content with the launch of new series and beguiling short movies that will keep the audience glued to their screen. Known as ‘Viu Shots’, the short format originals will include wide range of content from across genres.
Well, that’s not it! To achieve their objectives with global lineage and local expertise, Viu is extremely happy to have strategic partnerships with AP International Films, pioneer in South Indian movies entertainment and the largest distributors of Tamil and Malayalam cinema. Through this collaboration, Viu is also working with some of the best minds in the industry.
Sameer Bharat Ram, the esteemed producer and film-maker, known for the hit film Uriyadi is making two series for the platform. With his in-house production company ‘Super Talkies’ he is proud to release– ‘Ka Ka Po’ and ‘Madras Mansion’. Another established writer, filmmaker cum comics creator – JS Nandini, who is best known for ‘Thiru Thiru Thuru Thuru’ has also allied with ‘Make Believe Production’. Together, they will bring a very interesting concept to Tamil spectators, titled ‘Nila Nila Odivaa’. Lastly, for its fourth show Viu has associated with the leading digital producer and independent media agency of the South – ‘Trend Loud’. They will be presenting a comical satire called ‘Door No. 403’ which will grab the viewer’s attention with its hysterical wit.
Speaking on its foray in the Tamil market and its line-up, Arun Prakash, President & COO, VuClip quipped, “We have always worked strategically on our expertise to become the leaders in offering original content. Widening our horizons, we mark our entry in Tamil with the aim to be at the forefront in that market as well. With the new launches packed with the taste of the audience, I believe we will be able to engage the millennial/them in new ways through our fresh and engaging storyline carved for each show.”
As Viu takes flight in the Tamil market, it welcomes you on-board with utmost happiness to experience sheer entertainment!
4 new show launch Briefs:-
Nila Nila Odi Va
Total episodes: 13
One liner on story: One man (Human), one woman (vampire). Love worth the bloodshed?
Actors – Ashwin Kakumanu, Sunaina Yella
Director – Nandini JS
Total episodes: 26
Story: Lives of people living in Madras’ most famous mansion
Synopsis: Set in the bustling city of Chennai, in the ever crowded area. The mansion is surrounded by markets, temples, ladies hostel and a railway station. Mansion is like the bachelor pad.
Director: Athiyappan Shiva (multiple box office hit films)
Total episodes: 13
Story: Revolves around an apartment and its inhabitants
Synopsis: This comedy follows through the misadventures of Saga and his friends, who are from different walks of life and how they have an impact on each other.
Cast: Gokul Anand, Pooja Devraiya, Praveen Kumar, Harini Ramakrishnan,
Director – Yasmeen Pravin Alias
Ka Ka Po
Genre – Drama
Total episodes – 13
Story – highs and lows of tamilian marriages
Synopsis – A tongue-in-cheek, sweet take on Indian weddings that will make the viewer spare a thought to the absurdity of the wedding shenanigans. Based on the realities surrounding a wedding, issues such as dowry, love among the elderly, love across the seas, remarriage etc feature in the series, all seen through a fun lens.
Director – Sameer Bharat Ram