Viu announces its alliance with Keshet International, the global production and distribution arm of Israeli media company, Keshet Media Group, for a two-show deal.
The partnership brings adaption rights to Viu for two of KI’s acclaimed scripted formats, the romantic comedies ‘The Beauty and The Baker’ and ‘The Stylist’, both of which originally premiered on Keshet 12 in Israel. ‘The Beauty and the Baker’ will be adapted locally by the prominent Annapurna Studios for Viu, while the show-runner for ‘The Stylist’ will be Bollywood biggie Goldie Behl with Rose Audio Visuals helming the production.
Vishal Maheshwari, Country Head – Viu India, shared that Viu’s aim to encourage and showcase original and premium content is in line with Keshet International’s vision of creating great quality entertainment with local flavor. This partnership with Keshet International gives Viu the liberty to bring two highest-viewed, prime time shows in Israel to the Indian market. Along with bringing more entertainment for our audience, unique concepts for the region will be explored.