Premium video-on-demand service provider brings together the region’s home-grown talent to compete in ‘Music Garage’
Dubai, United Arab Emirates, April 09, 2018 – Vuclip, a PCCW media company, and the leading premium video-on-demand service provider for emerging markets, announces its first-ever Original series targeting South Asian expats in the Middle East. Titled Music Garage, it will be seen on Viu, its leading OTT Video service.
Music Garage, produced by Elite Films, is an eight-episode series that will shine the spotlight on six aspiring bands and singers handpicked from across the region. The artist line-up includes performers, originating from UAE, India, Pakistan, Nepal, Turkey and Tajikistan, will perform in the South Asian languages of Hindi and Urdu. The show published its first episode on April 7th.
“Launching Music Garage is a prominent milestone for Viu and is a testament to our mission to create compelling content for specific audiences in this very diverse market. Music Garage also gives us an opportunity to profile great talent in the region that might otherwise not have the benefit of this exposure,” commented WesamKattan, Vice President Content & Brand Marketing, Vuclip MENA, on the launch.
One band and one singer from a line-up of 6 participating bands and singers, will be given an opportunity to showcase their talent in each episode. The seventh episode will recap all performances and the grand finale will feature the most voted male singer, female singer and the top voted band. Performances will be open to public voting from the first to the seventh episode. Viewers can tune into 106.2 Big FM radio to catch exclusive and candid interviews with the performers and viewers can also share their votes via a WhatsApp message to the station.
To garner increased traction in the region for the artists and reach the largest possible audience, the show will be simultaneously broadcasted on Zee TV Middle East and on &TV Middle East, the leading Indian TV channels in the region.
Time: Every Saturday starting April 7th on Viu and Zee TV Middle East at 7 PM
Repeat: Every Friday starting April 13th at 1:30 PM on &TV Middle East and on Zee TV Middle East at 3 PM