Viu Unveils First SaudiOriginal ‘Hob El Tayebin’ Featuring SaudiSocial Media Influencers
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August 14, 2017Viu Unveils First SaudiOriginal ‘Hob El Tayebin’ Featuring SaudiSocial Media Influencers
(Jeddah, Saudi Arabia, February 6,2017) —Vuclip, a PCCW Media company, and the leading premium video-on-demand service provider for emerging markets, today unveiled its first new Saudi Original “Hob El Tayebin”, a heartwarming family comedy featuring Saudi social media stars. The show takes its audience back in time through the stories of an elderly father and his advice to his son in the present age, complemented by humor and fun visuals.
Vuclip partnered with Saudi based entertainment company UTurn for the show which features local social talent including Ali Al Sharif, Sarah Alyafei, Nawwaf AlDhufairi, Alaa Tammar, TawwabAdli, Mohammed bin Rafiah and ShereenBawazeer, in addition to the late Dr. Fahd Ghazuli.
The premier event of the show took place at Raja3na Aymana, the nostalgic themed fair in Jeddah, Saudi Arabia conceptualized to bring back a glimpse of the 70’s, 80’s and 90’sglory. The exclusive teaser of the show was screened at the event and dedicated to late Saudi actor and producer Dr. Fahd Ghazuli who was an integral part in the production of Hob El Tayebin.
“We are proud to introduce audiences to our very first Arabic Viu Original based on the on the rich culture and heritage of the the Kingdom of Saudi Arabia. Our consumer insights point towards a hunger for premium Arabic content in the region and we are confident that the warm family appeal of Hob El Tayebinwill resonate with viewers. The region is also rich with local talent with whom we look forward to working and creating more compelling content to entertain our viewers,” said Wesam Kattan, Vice President Content & Brand Marketing , Vuclip MENA.
Speaking about the show, Kaswara Al-Khatib, Chairman and CEO at UTURN, said: “The online entertainment industry in the Middle East is evidently booming with an increasing demand for local content. UTURN is thrilled to collaborate with Viu to unveil the first Arabic Original web series from Saudi Arabia and position the Kingdom as a regional wellspring of creative talent. Hob El Tayebin tells the story of old and new Saudi with beautiful visuals, celebrating the past and ushering in a new era for the next generation of young Saudis. ”
Hob El Tayebinpremiers on Viu on February 14th, where Viu subscribers will be able to exclusively enjoy watching the show.
Visit Viu’s Facebook pagefor more updates about Middle East shows.
